SSL Certificates are data files that bind a cryptographic key to a business or business’s details. It disturbs the padlock and http protocol, allowing secure connections to take place to a browser from a web server.
Millions of websites depend on an SSL Certificate to keep their clients safe and secure, and free from hackers and malicious malware.
In a nutshell, it’s about trust and safety.
Google needs to protect its customers, and if your site can not guarantee their data and safety, that reflects badly on them, too.
Recent updates to Google’s algorithm has so prioritized sites that carry the SSL Cer
tificate and penalized those that don’t have it.
It makes sense, when you think about itby prioritizing websites that guarantee their clients security, Google provides a superior experience for the browser that instills confidence in the consumer.
Here is exactly what a Secure SSL Certificate appears like in your browser:
And here is an unsecure link:
As you can see, it is instantly visible to your prospective clients whether or not your website is secure. And if your website lacks security, it’s safe to assume it is also losing money.
Where Should You Purchase an SSL Certificate?
A Google search will return numerous SSL Certificate providers that could issue the security your company needs to exchange with confidence.
popular hosting & domain websites also difficulty SSL Certificates, including the likes of Hostgator, 123-Reg, and GoDaddy to name a few.
One common misconception is that it is a necessity to buy your SSL Certificate directly in the exact same company you use for your own hosting. This isn’t true — you can buy an SSL Certificate by a company that works efficiently.
Note: There Are Various Kinds of SSL Certificates
A common misconception is that only 1 kind of SSL Certificate exists for keeping your site secure.
There is a variety of SSL Certificates, however, including:
Domain Validated Certificate: The most common, the Domain Name Validated Certificate provides assurance for the clients that they are secure on your site. It’s useful for regions and and e-commerce where trades may occur between your organization and the consumer.
Company Validated Certificate: Adding another layer of assurance to your customers, a Client Validated Certificate requires additional documentation to certify your business’s identity. It is much like a Domain Name Validated Certificate, but beefs up customer confidence when surfing your website that it’s secure and free from practices.
Extended Validation Certificate: Taking things to another level, an EV Certificate requires you to confirm your business’ identity and domain, by undergoing a series of tests and validations.
The main advantage to a EV Certification is the green HTTPS pub that you see in your browser is unique to them, and lets your customers know they’re interacting with a confirmed and legitimate business/domain.
Wildcard Certificate: A Wildcard SSL Certificate supplies SSL encryption on infinite subdomains with a single certificate. In case you go for this alternative however, the subdomains must have the same second level domain .
Multi-Domain Certification: As the name suggestsa Multi-Domain SSL Certificate permits you to register and protected up to 210 domain names with only a single certificate. If you have variants on your domain name, this is especially useful (i.e. marketing.com, marketing.net, marketing.uk, etc).